Google’s latest Algorithm Update: Freshness Algorithm
Google have recently announced the latest change to their algorithm which now gives page rank weight to posts which deliver up-to-the-minute, fresh content for searchers.
Google uses the example of someone searching for information on the 2012 Olympics. That person is likely to search using the keyword ‘Olympics’, which in the past might have brought up a page containing information on Olympic events of years gone by. Google’s new ‘Freshness algorithm’ will now assume that someone who searches using that keyword, will be hoping to find the latest information on the 2012 olmpics and will now give rank preference to a site which provides this information.
This is going to create an incredible challenge for Google due to the sheer speed at which information is uploaded to the internet. They will now have to figure out which result is not only the most relevant, but also the most up-to-date example to return to the searcher. When you consider that information is uploaded every minute of every day of every week…… you can imagine the sheer scale of the challenge this creates.
So, what does this mean in terms of SEO?
Well the Algorithm update is predicted to turn SEO on it’s head, with 35% of searches to be affected. A company has to ensure that they stay on top of their game and provide the user with the latest information relating to their products and services. One way to do this is ensure you have an onsite blog or ‘living’ website. Throwing up a static site and hoping to be found just doesn’t cut the mustard anymore.
In our previous post we discussed how Google’s own; ‘Matt Cutts’, goes into detail about how Google views SEO. A good SEO company should relish in any algorithmic changes that Google makes, not only because the end result is a greater experience for your users, but it finally means the end for those unethical, ‘Black Hat’ SEO companies who cheat business owners out of money and have given the industry a bad name over the years.
- What is So.cl launched by Microsoft?
- Business Blogging Tips
- Social Media Channels to use for Business
- 5 Tips To Managing Customer Reviews
- Customer Review Effect On Your Business
- November (1)
- Search Engine Optimisation (2)
- Google Search (3)
- Social media (4)
- SEO (1)
- Reputation Management (3)
- online reputation management (4)
- online reputation (4)
- online reputation management tools (2)
- online reputation management software (2)
- corporate reputation management (2)
- reputation management services (2)
- good reviews (2)
- bad reviews (2)
- positive reviews (2)
- negative reviews (2)
FeedsRSS / Atom
How many people clicked on your tweet? There's a stat for that #HootSuiteiPhone http://t.co/97Pu4Wmq4 months, 3 weeks ago
- NatlPositionsUK NationalPositionsUK 6 months, 2 weeks ago
Twitter Goes Female (and What It Means for Your Social Media Marketing) by @heidicohen http://t.co/am8ZYVib #twitter #socialmedia6 months, 3 weeks ago
Morning all! It's Monday and back to business-Hope you had a great weekend. Any commercial insurance quotes required WE CAN HELP #bizitalk6 months, 3 weeks ago
Want to know what Google really has to say about all of those bad backlinks out there? http://t.co/NoiiFG6A6 months, 3 weeks ago