SEO Case Studies | National Positions UK

Broderbund Tenure: 3 monthsIndustry: Computer software

Client Testimonial
National Positions delivered great results for us right away! We got an immediate boost in sales! We couldn’t be happier. National Positions has the most caring, dedicated and attentive consultants. We completely trust them because they are honest and they really care about our business. They don’t make promises they can't keep. They are a vital part of our team!

Viktoria Kanevsky, Director of Online Marketing

Broderbund is a software company that has developed popular games including Galactic Empires, Prince of Persia and Lode Runner. In addition to its gaming software, Broderbund has evolved into a leading supplier of corporate software, family software and printing software. Since launching its online marketplace in 1996, Broderbund has been looking to increase traffic, leads and sales on its ecommerce website.

Marketing Challenge

Broderbund wasn’t driving enough traffic to its site and wasn’t using the marketplace to make enough sales.

Solution

Broderbund’s in-house marketing department worked with other companies to leverage SEO with offline marketing strategies, but it hadn’t worked. So Broderbund turned to National Positions to execute its SEO campaign.

Results

In the first 3 months of the campaign:

30.26% increase in website traffic
23.23% increase in conversion
38.31% increase in online sales

PrimeTime Clothing Tenure: 18 monthsIndustry: Fashion

Client Testimonial
can definitely say that campaigning with National Positions has been the best business decision I have made for my company. Week by week, I have seen my rankings skyrocket on Google and in a matter of 18 months, PrimeTime has aggressively climbed to obtain a solid share in the online wholesale clothing market.

From the moment PrimeTime started it's campaign, the National Positions team has been there to help explain the complexity of SEO to my team (previously unfamiliar to the subject), set specific goals beyond Search Engine rankings and have worked to surpass those goals with flying colors. I was immediately attracted to National Positions because I quickly learned it isn't just an SEO company, rather a fully fledged marketing firm. National Positions helped market my company in ways that I didn't even know were possible!

The best part about working with National Positions is the daily interaction with the firm and their consultants. They genuinely care about their clients. I strongly recommend National Positions to any ecommerce owners, start-ups and heavyweights alike.

Danny Dangor, CEO

PrimeTime Clothing is a premium wholesale fashion apparel and accessories online store. The company specializes in women’s clothing. PrimeTime Clothing’s mission is to provide quality women’s clothing at affordable prices.

Marketing Challenge

PrimeTime Clothing is a start-up ecommerce business founded in early 2010. Its website was brand new and responsible for driving all of the company’s leads and sales. In an effort to drive traffic to the site, PrimeTime Clothing relied heavily on Pay Per Click advertising, especially paid search ads on Google. But relying exclusively on PPC wasn’t cost-effective and limited the growth of the company.

Solution

When PrimeTime Clothing came to National Positions, it had no top 100 rankings for any of its chosen keywords. Thus, we created an organic SEO campaign to drive traffic from its most popular keyword (“wholesale online women’s clothing”) and many of its related keywords.

Results

After 18 months:

250% increase in website traffic
87% increase in conversion
140% increase in total revenue
More than doubled its business!

Watson's Tenure: 11 monthsIndustry: Home furnishing

Watson's is a home furnishing company with locations all over the Midwest. Watson's features a wide variety of quality home resort products. Its best-selling items are above ground pools, spas and hot tubs, various pool supplies and chemicals, and casual furniture. In business for more than 40 years, Watson's is committed to offering the best possible price and selection for the customer.

Marketing Challenge

Watson's had a very strong regional presence, but it was only operating out of its physical locations. Watson’s was not generating any online revenue. The company was launching an ecommerce website and needed to create an organic online presence to drive as much targeted traffic to its site.

Solution

We created a successful SEO campaign for the top keywords related to pools and pool supplies, which are Watson’s top-selling products. Also, we successfully created a national campaign that brought new customers to Watson's from all over the country. We were able to create a national campaign by using REL canonical tags, which allowed Watson’s to use the same content for all its franchised sites. This allowed Watson’s to have consistent branding and create leads for all franchised locations, yet did not penalize the “master site” for having duplicate content. Meanwhile, we created successful local search campaigns so that all individual franchise websites ranked well locally and drove local sales.

Results

After 11 months:

75% increase in website traffic in peak season
103% increase in page views
Significant increase in conversion and sales