Broderbund Tenure: 3 monthsIndustry: Computer software
National Positions delivered great results for us right away! We got an immediate boost in sales! We couldn’t be happier. National Positions has the most caring, dedicated and attentive consultants. We completely trust them because they are honest and they really care about our business. They don’t make promises they can't keep. They are a vital part of our team!
Viktoria Kanevsky, Director of Online Marketing
Broderbund is a software company that has developed popular games including Galactic Empires, Prince of Persia and Lode Runner. In addition to its gaming software, Broderbund has evolved into a leading supplier of corporate software, family software and printing software. Since launching its online marketplace in 1996, Broderbund has been looking to increase traffic, leads and sales on its ecommerce website.
Broderbund wasn’t driving enough traffic to its site and wasn’t using the marketplace to make enough sales.
Broderbund’s in-house marketing department worked with other companies to leverage SEO with offline marketing strategies, but it hadn’t worked. So Broderbund turned to National Positions to execute its SEO campaign.
In the first 3 months of the campaign:
- 30.26% increase in website traffic
- 23.23% increase in conversion
- 38.31% increase in online sales