Internet Marketing 3.0
Internet Marketing 3.0 is a truly unique, cutting edge solution developed to take care of every aspect of your internet Marketing needs.
Our research and development team have designed Internet Marketing 3.0 to be a one stop shop for all of your Internet Marketing needs. It has been created with one thing in mind… to save you money, time, internal resources and more importantly, dominate and outperform your competition every time!
Internet Marketing 3.0 essentially creates a blueprint for exponential growth by combining three critical and complimentary phases which run over a 12 month period. Each phase builds on the last for sustained success from driving relevant/targeted traffic to converting that traffic into sales and leads.
- A unique organic SEO program that grows exponentially each month
- A comprehensive traffic building program
- A programme which implements and manages all of your Social Media Marketing
- A conversion campaign that turns traffic into a money making machine
PHASE 1: Search Engine Optimisation
This phase takes care of all of your Search Engine Optimisation needs. This phase starts in month one and continues right the way through until month 12 in conjunction with phases 2 and 3. It is designed to get you to the top of Google, Yahoo and Bing for the high traffic/relevant keywords which you want to be found for.
- Search Engine Optimisation
- Content development
- Local search
- WC3 website code optimisation
- Social media bookmarking
- Social media profile development
- Article marketing
- Press releases
- Public blogging
PHASE 2: Social Media Optimisation
Social Media is still a puzzle to many companies, but not to the Search Engines! Not only is Social Marketing an incredibly effective way to build your brand and reputation online, but the Search Engines now take into consideration whether or not a company is using these channels. If you are not actively seen to be building social communities, promoting your content and engaging your customers, you will lose out on valuable rankings.
Phase 2 takes care of all of your Social Media Marketing needs by creating and optimising a mix of unique content across the numerous Social Channels.
- Facebook creation and managed
- Twitter creation and managed
- Video Production
- Video Optimisation (VSEO)
PHASE 3: Conversion Optimisation
Conversion optimisation is a crucial, and often over-looked stage of Search Engine Optimisation. There is little point in driving a large amount of traffic to a website which does not then convert your visitors into customers.
It is important to remember that web developers are not always designers and designers are not always Marketing experts. Did you know that something as simple as having a phone number in the correct place or changing the colour and size of a buy now button by just a few percent, can increase conversion rates by over 100%? Website marketing is a highly specialised psychology which we understand and we let the figures speak for themselves.
You may be hard pushed to notice the difference between the two landing pages above, however after our three stage A/B split test analysis of traffic converting (over a 3 month period) test page 2 increased visitor conversion by 198%. It really is a fine line between design and Marketing.
The conversion phase works like this...
We take the high levels of traffic which have been generated in phases 1 and 2 and split this traffic so that the visitors to your website land on two separate pages. One half of visitors who arrive are directed to your existing home page and the other half land on a new page which we have altered slightly.
In the first month of this phase we work with you to set specific conversion goals. These goals could be a purchase, filling out a form or subscribing to a newsletter. We then use our online marketing expertise to create a slightly different landing page and over a period of a month we determine the best converting features of both pages.
In total we repeat this process three times over a period of three months. By the third month we would have created and analysed three separate landing pages and implemented the features of the highest converting pages into a the final design.
Once the program has been implemented, we provide a maintenance program which is designed to build on what we have already achieved over the year. We then work with you to expand the optimisation and social media programs so your business grows exponentially.
In this section
- - Search Engine Optimisation
- - Video Optimisation
- - Internet Marketing 3.0
- - Local Search
- - Social Media Marketing
- - Conversion Optimisation
- - Mobile Marketing
- - Customer Reviews: Review Website Management
- - Pay Per Click (PPC)
- - National Sales Booster
- - Helpful Advice
- - Support
- - Web Design
How to get your site top rankings
- Your site's content must be focused and relevant.
- Generate lots of search friendly content, including text, images and video.
- Acquire relevant inbound links
- Make sure your inbound anchor text is relevant.
- Use deep linking.
- Use alt tags.
- Create and submit an XML sitemap for the search engine crawlers.
- Optimize your title tags.
- Create and submit articles and press releases.
- Ensure your content has 3-5% keyword density.
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