Social Media Marketing

Social Media has changed the way in which we use the internet. Many ask friends and family for advice and recommendations before making a purchase, we share interesting and useful information, we ‘Like’, ‘Tweet’, ‘Stumble’ and ‘Digg’ on a daily basis.

If someone had offered unlimited TV advertising for your business for free, any sane person would have jumped at the chance. Social Media marketing gives this opportunity to reach out to your target audiences, the problem is that many still do not know how to effectively utilise these tools.

Many still choose to ignore Social Media in the hope that someday it will disappear. The truth however, is that Social Media Marketing is not only an incredibly powerful tool when it comes to branding and promoting your business, but is an increasingly important factor when it comes to the Search Engines deciding how well your website should rank.

Google, Yahoo and Bing want to see that you are active across social channels and that content is deemed interesting enough to be shared across the social web. Like other aspects of Marketing and SEO, every day that you ignore Social Media Marketing, is a day you will need to spend playing catch up in the future.

Twitter 

Twitter is referred to as a ‘micro blogging’ platform which allows posts of 140 characters. These posts could contain information about product updates, latest company information or simply to provide an open path of communication between your company and consumers and show how great you are at customer service.

Twitter however, has not only been beneficial for specific Marketing communication, but has literally changed the world for the better. Twitter has allowed like-minded communities to come together and achieve common goals, Oppressive regimes have been toppled, Lives have been saved and criminals caught. This is a fantastic video from the TED talks which explains how Social Media is making history:

Our unique Twitter marketing program builds a targeted following for your business, engages with your clients and prospects and ensures that your brand is promoted effectively online.

Facebook

Facebook is probably the best know Social platform today. Approaching almost a Billion users worldwide, Facebook has literally changed the way in which we will communicate forever. 

This is merely a simple map of the world right? Wrong, this is a map of Facebook!

Paul Butler, an intern at Facebook set about impressing his potential employees by creating an image which would visualise where people lived in relation to their ‘Friends’. Each line essentially connects cities with pairs of friends. The brighter the line, the more friends between each city.

After tweaking this data, this incredibly detailed map of the world emerged. This image shows how many of your customers use Facebook, not only that, but how their views and opinions can be spread worldwide with no boundaries. You can now imagine why companies like Google, Yahoo and Bing take Facebook activity seriously.

Our Internet Marketing experts can build your brands presence online and engage your community of prospects and clients on Facebook. National Positions is certified in FBML (Facebook programming language). We begin by creating a Facebook page that helps to attract fans, create polls, post events and develop interactive applications to encourage fan participation.

YouTube and Video Optimization (VSEO)

You Tube is owned by Google and is now the second largest search engine on the Internet. Your customers not only use You Tube to search for video demonstrations of your company’s products and services, but Google also now heavily incorporate video search into their organic SERP (Search Engine Ranking Page). 

Regardless of the type of business you run or how your company may be, video offers very exciting opportunities to cheaply and effectively drive web visitors to your website. Our VSEO (Video Search Engine Optimisation) offers your company a way to produce, distribute and promote your videos across the web.

FACT: Did you know that it is 52% easier to rank a video on the first page of Google than it is to rank a web page.

Onsite Blogging

The Search Engines love Onsite Blogging and is an incredibly important part of your Internet Marketing campaign. This is even more true after the latest series of algorithm changes (link to blog – Google Freshness algorithm changes) made by the major Search Engines over the last year. In order to out-perform your competitors your company must run an onsite blog which ensures that the information you provide about your products and services is always up-to-date and fresh.

National Positions provides a daily optimised blogging service which includes in-depth Keyword Analysis, deep linking and content writing which is carried out by our team of University educated journalists.